Sunday, 17 February 2013

London Fashion Week: PPQ AW13

For the last couple of seasons, PPQ have been on a journey of evolution, becoming a new, grown up version of itself with plenty of super fun party dresses. The autumn/winter 2013 collection featured power dressing, inspiration from the 50s through to the 90s and bright pops of neon. The show opened with fabulous 60s style pea coats in shades of lime green, bubblegum pink and buttercup yellow with bold black buttons and pocket accents. The sleek and tailored coats made way for stunning party dresses which were classic PPQ. It was clearly about shoulders and decolletage for Amy and Percy, with cut out details, halternecks, cross overs and off the shoulder pieces all styled with black accessories. There were some great 80s puffball cocktail dresses which made me think of Cher and Dionne from Clueless. Along with the bright pops of colour and neon, there were some bold graffiti print pieces coupled with bodycon dresses and not forgetting the fabulous Manolo Blahnik shoes. Always one of the hottest tickets for fashion week, I loved almost every look from this show.


Saturday, 18 February 2012

London Fashion Week: PPQ AW12

Six months ago, I had the pleasure of attending PPQ's SS12 show and celebrate their 10 year anniversary. I saw lots of cute signature PPQ prints but also a more grown up element coming into play. This season, the sophisticated influence was more pronounced but Amy Molyneaux and Percy Parker still retained the irreverent PPQ essence. As usual, it was a full house and the crowd witnessed the show opening with a model walking down the catwalk along with a special PPQ RULE Supreme Style bike. Named "Black Out", the collection featured some stand out body suits and a pair of fluffy, furry hotpants but I found the more tailored pieces more intriguing. Tweed statement coats, draping, asymmetrc detailing, oversized embellished hoods, velvet midi length dresses had a vintage movie star feel while the ethereal ice white, black and charcoal ombre chiffon dresses were simply beautiful. The show ended with striking looks featuring animal printing on satin in a signature PPQ move. The collaboration with Bebaroque was also a highlight, jewelled tights are a must for next season. 


Wednesday, 16 November 2011

Snow PR SS12 press day

I recently popped by Snow PR's showroom to get a closer look of their client's SS12 collections. I was fortunate enough to see the collections at LFW but I always love seeing my favourite pieces close up and seeing the prints, details and embellishment; it's almost like gaining a whole new perspective and appreciation for the collection. 


Sunday, 18 September 2011


The infamous PPQ. After ten years of showing at London Fashion Week, the crowds have gotten wise to the oversubscribed, crazy popular PPQ show - people started queuing over 40 minutes early to ensure entry into one of the hottest shows of the week. With a star-studded front row including Peaches Geldoff and my LFW favourite Pandemonia (a 6ft blow up celebrity), the air was buzzing with excitement and anticipation. A soft piano version of Golddigger by Kanye West played in the background, a sign that Percy and Amy are still enamoured and inspired by hiphop. 

The actual soundtrack to the show was much more upbeat, thumping 90s tunes were the perfect accompaniment to a collection which took them back to their roots. The first few looks were fairly pared back and grown up -  sensible, pretty dresses with shiny gold buttons, big lapels and pocket details. The pretty pastel colours met with a tougher, Western look, courtesy of their collaboration with Lee Jeans. The duo also collaborated with Bebaroque for some truly stand out tights, leggings and bodysuits featuring the brand new PPQ crest which also adored most of the pieces sent down the catwalk. The fun, crazy prints also made an appearance as did heavy embroidery, for me some of the pieces were a little too young and trashy but on the whole I really liked the collection and the collaborations. 


Friday, 25 February 2011

London Fashion Week - PPQ AW11

To me, London Fashion Week means supporting younger designers and emerging talents, that's what makes LFW so special to me. But once in a while, it's nice to go to one of the big ticket, impossible to get into shows. That's why I was over the moon to attend the notorious PPQ show this season. I received amazing front row tickets courtesy of Glacéau vitaminwater who are the official soft drink supplier to London Fashion Week. Front row means mostly unobstructed pictures, so enjoy.  

Jaime Winstone, staying hydrated with Glacéau vitaminwater, official soft drink supplier to London Fashion Week
Me interviewing Amy and Percy of PPQ. 
I was also given five minutes with Amy and Percy, the designers behind PPQ! Huge thanks Vitaminwater. Here's how the interview went:

Reena: Congratulations on another fantastic collection. What inspired you this season? 
PPQ: We were really inspired by history, in particular the Elizabethan and Jacobean eras. 
Reena: I absolutely loved the 90s hiphop soundtrack but it didn't seem to be an obvious connection with the collection. Are you heavily inspired by music? 
PPQ: Yes, definitely. We loved the way it juxtaposed with the ladylike collection. 
Reena: Internationally, London is a bit of a wildcard with some editors skipping the first couple of days of LFW. What do you think of the London fashion scene? 
PPQ: London is a hub for young people who lead fashion. It's the centre of street style, this is where it began. Everyone helps and supports you when you're new and trying to progess. 
Reena: What do you see in the future for PPQ?
PPQ: We want to continue ranges and collaborations with other people and definitely want to open another store in London. 

Glacéau vitaminwater is the official soft drink supplier to London Fashion Week – keeping fashionistas hydrated all week long. 
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