About Me


Fashion Daydreams was launched in June 2008 by Reena Rai. What started off as an experimental outlet for her passion for fashion and soon turned into her own little corner of the internet to share fashion news, inspirations and musings. Fashion Daydreams covers all aspects of fashion, from high-street inspiration to editorials and catwalk collections. As Reena is passionate about emerging British design talent, expect to spot up and coming London designers amongst established global brands featured on Fashion Daydreams.

Reena has loved fashion ever since she was a young girl.  Studying textiles at school fuelled the obsession with fashion, saving up pocket money to buy copies of Vogue for inspiration. Fast-forward a few years and to be honest, not much has changed. Fabric swatches have been replaced with shoe boxes strewn absolutely everywhere and magazines like AnOther, Hunger and Love have joined the Vogue pile...but other than that the passion is still the same.


Fashion Daydreams is part of the British Fashion Council's Blogger Panel and has been featured in Grazia, Company, Elle Hong Kong and on various online publications. 


Reena works full-time for a luxury department store managing their brand relationships and digital campaigns. When she isn't at work or blogging, she can be found gallivanting around London, practising yoga, baking or globe trotting. Reena also contributes to the sportswear site Lexie Sport.  


Please feel free to email any questions, comments and to Reena [@] Fashion Daydreams [dot] com.