Reena Rai founded Fashion Daydreams in 2008 as a creative outlet to explore fashion and personal style. Over the years, it has evolved into a carefully curated insight into Reena’s world, focusing on fashion and style as well as travel, beauty, food, personal musings and more. Based in London, Reena is passionate about emerging British design talent and is part of the British Fashion Council’s Blogger Panel.

Fashion Daydreams is destination for attainable, emerging and luxury fashion with a diverse, international readership. Reena has collaborated with brands including ASOS and Westfield to Microsoft and Shangri-La and has been featured in Grazia, ELLE, The Telegraph, Sky News, Refinery29, The Independent and many more. Her repertoire includes digital strategy and brand consultancy.

Reena currently works full-time in the digital team for the world’s most famous luxury department store, managing brand relationships and digital campaigns. When she is not working or blogging, Reena can be found travelling the globe, in the yoga studio or curled up with a cup of tea and a good book.

If you would like to work together or have a question, please email me
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