Wednesday, 7 September 2016

Livestream: Tom Ford AW16

Back to life, back to reality! After a short hiatus, I'm pleased to announce that I'm back to blogging - just in time for Fashion Month! To celebrate my return, I'm partnering with Tom Ford to take you to the front row for his much anticipated AW16 show. Back in February, Mr Ford announced that he will show his autumn/winter 2016 collection in September instead of following the traditional format of showing in February. Menswear and womenswear will be shown together and available immediately after the show, in a move which realigns his business model to anticipate an instantaneous consumer appetite. In a statement explaining the decision, Ford stated, "In a world that has become increasingly immediate, the current way of showing a collection four months before it is available to customers, is an antiquated idea and one that no longer makes sense. We have all been living with a fashion calendar and system that is from another era.".

Tune in at 2.15am GMT / 9.15pm EST to view the show live right here.

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