Thursday, 24 April 2014

Adidas Consortium x UNDFTD x NBHD SS14

Adidas' SS14 Consortium collection is pretty dope. My favourite sportswear label has teamed up with Neighbourhood and Undefeated, two of the hottest sweetwear brands to create a collection of super luxe, all black everything sneakers. Combining UNDFTD's high fashion sportswear aesthetic with NBHD's bold graphics, the bridle leather and full nap suede sneakers feature Adidas' iconic three stripe logo as well as UNDFTD's five-strike branding and NBHD's cute skull and crossbones logo which pays homage to the vintage years of Adidas France. The collection also features two t-shirts alongside the re-worked Micropacer and Official Mid 80s sneakers.

The original Micropacer was released 30 years ago as a technological wonder with a microcomputer placed the tongue. UNDFTD resurrected the sneakers today  for their vintage, space-age feel while NBHD worked on the graphic touches on a chic all black canvas. 

Official Mid 80s
For the iconic Mid 80s, UNDFTD choose a pared back, minimal aesthetic while NBHD worked on the graphics and materials, with a long-haired suede upper and soft leather on the tongue and lining, resulting in a super luxe feel. 

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