Wednesday, 28 August 2013

Finders Keepers autumn/winter 2013

It's quite apt that I'm sitting here in Sydney writing about Aussie label Finders Keepers. Actually, the edgy Adelaide-based label isn't one of my holiday discoveries, I've known the brand for a while but spotted their AW13 collection while I've been here and just had to share it with you. For those of you who aren't familiar with the brand, it was launched by Australian Fashion Labels' Design Director Melanie Flintoff, who wanted to create an affordable, fashion-led brand. Inspired by catwalk trends as well as the best street style from around the globe, Finders Keepers is an unashamedly feminine and playful label with a super flattering fit, gorgeous bright colours and pretty prints mixed with sunny antipodean roots.

The Autumn/Winter 2013 collection pushes the brand's aesthetic to the next level. Fusing pretty blurred, swirly prints with tougher, sportswear-inspired pieces such as cute bombers and cropped tops, the collection is so effortlessly cool and covetable. Here are my favourite pieces from the collection: 

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