Sunday, 12 August 2012

Exclusive! Erin Wasson x Rockport AW12 campaign

I'm sure that Rockport is a brand you've heard of...and possibly dismissed. With a legacy for comfort and performance, I'm also guilty of dismissing them as a practical shoe company. There's nothing wrong with practical and heels rarely mix! This is all set to change though, I've had a sneak peek of Rockport's AW12 collection and was pleasantly surprised by what I saw. By this I mean I was repeatedly exclaiming "This is Rockport? Are you sure?!" whilst mentally adding gorgeous pointy toe tasseled loafers and quilted knee high boots to my wishlist! What I really love is how comfy their shoes are, as the brand specialises in using advanced technology to create comfortable shoes, there are tons of little comfort touches such as squishy, cushiony soles. Back in the 90s, Rockport's vice president actually ran the New York marathon in a pair of their dress shoes just to show how comfy they are - isn't that incredible?! 

Along with a stunning autumn/winter collection, Rockport have snagged the super stunning Erin Wasson to front their campaign. Here is a exclusive look at the campaign featuring the presia zip shoe boot. What do you think? 

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