Tuesday, 19 June 2012

Zara Martin for MADE

In a world where a new celebrity collaboration or clothing line is announced every other day and brands increasingly rely on manipulating a superficial hype, it's refreshing to see a brand work on a considered, understated collaborative project. MADE's collection with the super stylish Zara Martin isn't the most obvious pairing but I think that's why it works. Instead of relying on a series of teaser images, overnight queues and severely limited quantities to ensure an instant sell-out, they have chosen to let the pieces speak for themselves.

Zara's fashion star has been on a steady rise for a few years now, the model and presenter is definitely one to keep an eye out for at LFW. The 15-piece collection reflects her edgy, rock 'n' roll style and love for fashion. More than style over substance, the collection is created by MADE's Kenyan team which aims to promote trade not aid. The idea is to empower people in Africa to make a better life for themselves. Regular readers will know this is a cause very close to my heart and the fair-trade workshop is actually in Nairobi which is one of the towns my mum grew up in. 

Combining Zara Martin’s on-trend creative flare with MADE’s philosophy, this collaboration is set to become the must-have accessory collection of the season. Zara complemented the MADE team by saying she is “so excited to be working with MADE, and blown away by the amazing MADE team in Kenya”.

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