Tuesday, 12 June 2012

H&M and Maison Martin Margiela...it's official!



The official press release landed in my inbox a few hours ago, confirming that this surprising collaboration is indeed happening. News broke yesterday via Katie Grand's Twitter account and since then the Twitterverse has been abuzz with views and opinions...most of them negative. It just seems like such an odd pairing, H&M's mass produced, fast fashion approach just goes against the whole brand ethos of the exclusive, clinical Maison Martin Margiela. What are your thoughts, will you be queueing up in November? 
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