Tuesday, 15 May 2012

Label love: Rabeanco

I don't know about you, but I'm so bored of logos and labels. Kudos to the crafty marketers who have cultivated such a strong, identifiable brand image, so potent that we just want need to have the label in our possession. I say we, I'm not talking about us, we're a little smarter than that. But we all know that girl, the one who craves a Louis Vuitton/Mulberry/whatever handbag, as soon as you ask which one, she goes all vague. Nevermind what it looks like, she just wants to tell everyone she has it and flaunt it while contracting a serious case of what I like to call "wag elbow" - injury to one's elbow from carrying an overstuffed Louis Vuitton/Mulberry/whatever handbag in the crook of their elbow. Brands and labels are so instantly recognisable now which makes it worse. My beloved Michael Kors used to design beautiful, subtle bags, now they all have a huge (thankfully detatchable) MK logo swinging from them. Can we please give the overuse of logos a time out? Are you with me?

Let's thank the fashion Gods for understated elegance from handbag company Rabeanco. You're forgiven for not knowing the name, the UK flagship store only opened in Covent Garden last November so they are still a little under the radar....not for long though. The beautifully soft, understated leather bags are hugely popular across Asia for their exquisite quality, functional designs and amazing array of colours. The leather is unbelievably soft and the price points are actually very reasonable for the stunning quality of the bags. And not a logo in sight, hurrah! Which bag is your favourite? 

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