Thursday, 12 April 2012

Vitamin Water's i-Create launch party with Jessie J


Recently, I popped to the super cool Lounge Lover bar in Shoreditch to celebrate the launch of Vitamin Water’s new i-create flavour and party with Jessie J. I know, tough life. Vitamin Water are one of the official sponsors of the Olympic Games and last year they announced that Jessie J would be their official Olympics Ambassador. They launched a campaign to create a new flavour for the Olympics, resulting in the absolutely delicious i-create flavour which is made up of peach, raspberry and vanilla. We were treated to i-create cocktails all night which were absolutely delicious!


The highlight of the evening was seeing the incredible Jessie J perform an acoustic set. I’ve been fortunate enough to see her perform at a party for a Vivienne Westwood jewellery collaboration a couple of years ago and she just blew me away so I knew we were in for a treat. Jessie looked amazing in a lavender and putty stone-printed crop top and leggings and her newly dip-dyed locks. She was in really high spirits and chatted in between songs and even took the phone of someone who was filming her and sang directing into the camera! The atmosphere was amazing, Jessie had everyone in stitches and my goodness can she sing! She hit every note and really gave it her all.
Thanks so much to the guys at Vitamin Water for the lovely evening. The i-create flavour is available exclusively at Selfridges now. 









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