Last week, I headed to the iconic OXO Tower for Clothing at Tesco's SS12 press day. After a brisk walk down a cold and dark South Bank, I stepped through the doors into a tropical summer setting. It was a lovely - and much needed - surprise, the bright lights and bold colours really brightened up my day. The vivid hues coupled with statement stripes, ditzy dots and fabulous florals made for a really eyecatching statement and a very strong collection - all at affordable prices. It's the most fashion-forward collection I've seen from F&F and really proved that supermarket chic does exist. The collection has really raised the bar for affordable fashion, New Look et al should take note.
Deco Tribal - A new twist on tribal which encorporates deco styling, this is a formal look with soft elements. Fashes of vivid green add interest to the collection along with monochrome prints. Chic shift silhouettes with a drop waist are key, as are sharp cropped jackets worn with slim-cut trousers, accessoried with bold jewels for a statement look.
Modern graphic - This look is about vivid colour and graphic prints with sharp silhouettes - a soft shirt or shell top worn with fluid high waisted trousers or a graphic print jersey dress layered with a minimal trapeze coat or soft blazer. Complete the look with glossy totes, belts and wedges.
Great Gatsby - Inspired by the 20s and 30s, this is a romantic trend with frills, ruffles and lace. This look is all about softer dressing, with printed midi tea dresses worn with a coloured blazer, soft fluid trousers with a lightweight knit or a tiered skirt with a soft, romantic blouse. Blue and white porcelain inspired prints are on transparent chiffons with playful ruffles and fine lace detailing.
Tribal - Inspired by colours from the earth and the dessert, Kenya and Morocco, as well as modern primitive and desert tribes. This look uses prints including snakeskin, leopard, textures, Aztec and geometrics. Finish the look with raffia accessories and bold jewellery.