Friday, 2 September 2011

Friday Fashion Fix - Vogue Fashion's Night Out Special

With just six days left til Vogue Fashion's Night Out, the excitement and anticipation is steadily building. This year is set to be bigger and better than before so I've put together my top destinations fora super fun evening.

Alexander McQueen - 4-5 Old Bond Street

The McQueen team will be giving out a limited number of FNO2011 keys with a special code, check online to see if you’re the winner of an Alexander McQueen folk tote. They also have limited edition crystal skull keyrings for sale and amazing window installations with never-before-displayed looks from the AW11 collection.

Anya Hindmarch – 118 New Bond Street

The ‘How do you wear yours?’ competition is back! One of my personal favourites of FNO, a mini studio is set up in store and you’re invited to strike a pose with your favourite bag. Anya will select the most creative pose and the winner will win the bag they posed with.

Bertie – 45 South Molton Street

An indie rock DJ will provide some tunes while you either pose away in their mini photo booth or take advantage of their 20% discount for the night.

Betsy Johnson – 29 Floral Street

Betsy Johnson have put together a very girly soiree for the evening, everything from mini make overs, nail treatments and hair styling make this the perfect pitstop.

Browns – 23-27 South Molton Street

If the last couple of years are anything to go by, Browns will be one of the hotspots of the night and perfect for bumping into the hottest London designers. On the first FNO, I was served by William Tempest and chatted to Jonathan Saunders and Roksanda Ilincic.

Diane von Furstenberg – 25 Bruton Street

Get ready to experience a multisensory extravaganza at DvF where you can expect the following: taste – Hakkasan will be providing delicious canap├ęs and drinks during the evening, sound – guests are promised a fabulous soundtrack for the evening, touch – the new AW11 collection will be in store, sight – create your own flipbook instore to take away with you and smell – the new DvF fragrance will be instore for an exclusive preview.

Dune – 28 Argyle Street

There will be a mixologist instore creating bespoke cocktails, you can also enjoy 20% off all price-priced merchandise on the night.

Fendi – 181-182 Sloane Street

The new AW11 collection will be available to purchase in store along with the Atelier Fendi picture exhibition by Karl Lagerfeld.

French Connection – 249-251 Regent Street

Enjoy an exclusive 20% off in all stores plus if you spend over £100 you will receive a fabulous goodybag. French Connection will also be unveiling their ‘Vogue’ dress.

Gap – 223-225 Oxford Street

There will be a studio instore and you have the opportunity to be shot in Gap’s new 1969 denim collection by Tom Giddings and styled by Jaime Perlman.

H&M – Oxford Circus

WAH nails will be in store giving complimentary manicures and there will also be a fun photobooth for momentos of the night. Customers who spend over £20 will receive an exclusive scarf and there is a limited edition clutch for sale.

Harvey Nichols – 109-125 Brompton Road

Harvey Nicks are having a pretty amazing FNO extravaganza. The likes of Louiser Gray, Marios Schwab, J.W Anderson and Jonathan Saunders will be around to customise your exclusive Vogue Fashion’s Nigh Out t-shirt. There will be beauty treats such as lip and nail transfers, eyelash appluications, hair styling and glitter face art. Disneyrollergirl has collaborated with HN to launch their ‘Secret Tees’ project.

Kipling – 205 Regent Street

The night will be all about the Kipling x JCDC collaboration, with special window displays, free gifts, discounts and Sophie from The Illustrated Nail will be on hand to paint special Kipling x JCDC inspired nail art for those who purchase from the range.

Kurt Geiger – 65 South Molton Street

Super blogger 5 Inch & Up will be on hand to style together an entire look based on KG’s concept ‘Everything but the dress’, celebrating their new accessory and footwear collections. They also have a glittering photobooth and are offering a super 25% discount on purchases on the night.

Liberty – Great Malborough Street

One not to miss, you need to check out the Liberty HonoLULU Lounge. Celebrating the launch of Lulu + Co, Lulu Kennedy will be in attendance along with Richard Nicoll, Jonathan Saunders, Simone Rocha and Michael Van der Ham. If you’ve ever dreamed of being on the front cover of Vogue, you need to head down to the scarf room where you can pose under the Vogue masthead after being styled up in your favourite scarf.

Mulberry – 50 New Bond Street

Pop over to Mulberry for some quintessentially English nosh as well as half hourly prize draws, face painting, nail painting and a fabulous photobooth.

Rupert Sanderson – 19 Brunton Place

The prize for the most imaginative event goes to Rupert Sanderson who is hosting a roller disco! The theme of the night is sophisticated Seventies with lots of glamour and glitter. They also have an exclusive disco platform boot on sale during the evening.

Selfridges – 400 Oxford Street

Whether you’re interested in menswear, womenswear, lingerie, beauty or food, Selfridges have something for everyone on FNO. Suzanne Clemtsna and Inacio Riberio will be in the Concept Store to talk about their capsule collection ‘Project 6 by Clements Ribeiro’, check out Mac Me Over if you fancy a makeover, Pinkberry will be previewing their SS12 flavour while Krispy Kreme will debuting their LFW collection of donuts.

Stella McCartney – 30 Bruton Street

With a DJ set by Queens of Noize and a dance off party, this is going to be one of the hippest spots of the night. Stella has designed a gorgeous gold limited edition bracelet for the evening too.

The Box Boutique – 45 Maddox Street

Super shoe boutique The Box will be going UGG crazy for FNO with dozens of designs and customisation including Swarovski crystals, vintage scarves and fur. Several new brands including Giambattista Valli will be launching too. 
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