Tuesday, 2 August 2011

McQueen autumn/winter 2011 campaign

I'll start this blogpost with four words: campaign of the season. The campaign, featuring Raquel Zimmerman shot by David Sims,  is absolutely breathtaking. The ice queen collection looks stunning against a rugged., mysterious otherworldly backdrop. With a slightly alien feel, it balances the delicate fragility Sarah Burton has bought to McQueen with the dramatic beauty that is associated with the label. Or should I say savage beauty, the image made me immediately think of one of the press shots of the Savage Beauty exhibition. What do you think, can you see the similarities? 

Savage beauty. 

The campaign. 

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