Monday, 4 July 2011

The campaign trail: Marc by Marc Jacobs, Miu Miu and Chanel AW11

Dakota's little sister Elle Fanning is the new face of Marc by Marc Jacobs and I adore the first preview of the shoot with Juergen Teller. The image is gorgeous, Elle looks a little like Jessica Stam and the overall look of the image is lovely. I was fairly critical of Miu Miu's decision to use Hailee Steinfeld as the face of their new campaign and although they're similar ages, I think this campaign is more appropriate. Marc by Marc has much lower price points and has a much younger feel than Miu Miu. 

Here are images from Miu Miu's campaign, featuring the young Hailee Steinfeld. As reported in an earlier post, the decision has been a little controversial. The final images show the 14-year old looking mature and older than her years. I'm not sure why but this campaign doesn't sit well with me. Perhaps it's the polished, elegant collection and structured handbags, it almost looks like Hailee is playing dress up. What do you think? 




I've already posted the teaser preview images for the Chanel Autumn/Winter 2011 campaign, featuring Freja Beha styled by Carine Roitfeld and shot by Karl Lagerfeld, and here are the first of the final images to be released. A very different direction for Chanel, though I think the teaser images show much more promise than these two images deliver. Eagerly awaiting the rest. 


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