Friday, 24 June 2011

The campaign trail: Jil Sander, Prada and Jean Paul Gaultier AW11

The Jil Sander campaign was shot by Willy Vanderperre and features Daria Strokous for the second time along Guerrino in this bold, dark campaign. I think the overall look works well as it’s highly impactful and is a seamless continuation of the clean Jil Sander aesthetic. The sharp shots of colour add interest and I love the long, languid shapes draped over furniture – it’s a bit surreal and reminds me a little of Salvador Dali’s work. 

The Jean Paul Gaultier autumn/winter 2011 campaign was shot by Inez van Lamsweerde and Vinoodh Matadin and features the stunning Kristien McMenamy…it is also the second AW11 campaign to be styled by Carine Roitfeld. I think the campaign is taking Gaultier in a different direction and has all the Roitfeld trademarks, super sexy and slightly dishevelled looking. The clothing and posing don’t really do much for me though. 

The Prada autumn/winter 2011 campaign was shot by Steven Meisel and features a surprising cast of Kelly Mitendorf, Antonia Wesseloh, Frida Gustavsson and Ondria Hardin. Though the colour palette is soft in the Kelly and Antonia image (slightly more punchy in the Frida and Ondria image), the campaign is quite impactful. There have been criticisms about this campaign, namely that the models are expressionless and the image feels flat. I can see where this criticism is coming from but I like the campaign, it’s fresher and younger. Though I think perhaps the models look a tad too young and maybe a bit more appropriate for Miu Miu…who have gone for the even younger Hailee Steinfield. 

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