Friday, 21 January 2011

H&M x Swedish Hasbeens - Spring 2011

Love them or loathe them, you have to admit that clogs have crossed over from controversial trend to mainstream footwear option fairly successfully. Like many others, I was ‘anti clog’ when I first saw them on catwalks and when they eventually filtered onto the high-street. We’ve seen any and every permutation and hybrid possible, from summer slingback clogs to even winter boot clogs! The must-have cult brand for clog lovers is definitely Swedish Hasbeens. The brand has exploded over the last year and is now sold in over 22 countries, as their contemporary, sustainable take on clogs growing a cult status. I challenge any clog hater to visit the website without coveting at least one pair of their shoes.

At over £100 a pop, I’ve always thought they were a tad too expensive for something which will be relegated to the back of the wardrobe in 5 months time. So hallelujah for H&M who have decided to collaborate with their fellow Swedish brand on a small collection of 3 styles which will be available in 150 stores worldwide on 20th April. The first style is a gladiator-style wooden wedge heel with with three buckle ankle straps in cream and tan on a pale wooden wedge and black on black. The second style is a peep-toe wedge with a wooden sole and a snake effect leather laced top and finally there is a heeled sandal with one ankle strap which comes in cream and red on a pale wooden base. They will cost between £34.99 and £39.99 which is cheap as chips and sure to entice many of you to try clogs. Will I be buying? Hmm I’m still undecided the gladiators look nice but more than anything I’m glad that H&M are collaborating with a smaller label with less fanfare, hype and hysteria than previous collections *ahem* Lanvin *ahem*!






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