Friday, 26 November 2010

Gap x Valentino collaboration

I am not a happy bunny this week. After weeks, nay months, of whipping us into a frenzy with rumours, announcements, leaks and teaser videos, the H&M x Lanvin finally launched earlier this week. Previous H&M collaborations have caused havoc but this was out and out chaos. There are stories of people queueing overnight to get a piece! Before 9am, there were over 200 fashionistas queueing at the Regent St store and the online collection was sold out long before then. I had some time to kill before dinner with a friend so I joined in the hysteria by traipsing to four stores. I'm surprised the mannequins were left clothed to be frank, the shelves were pretty much stripped bare! 


With all that hype and build up, I feel a little sorry for the second designer collaboration to launch this week; Gap x Valentino. On the surface, it seems like a rather strange match, when I think of Valentino I normally think of beautiful gowns in Valentino red whereas Gap evokes images of jeans, khakis and crisp white shirts. But you know what, it actually kind of works. The collection is limited to just seven pieces and is utilitarian/military practicality through the eyes of Valentino. That basically means lots of khaki with Valentino ruffles priced between £89.99-£149.99. The range is available Saturday 27th November at Colette, Gap flagship in Milan, the Gap flagship on Oxford Street and Dover Street Market. 



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