Saturday, 11 September 2010

Aviator alternatives

Since February, one AW 10 trend has been a dead cert - the aviator jacket. British heritage super-brand Burberry is the reason for this, their luxe, pure sheepskin, leather version instantly topped every fashionista's lust list. With the buzz building and growing, smart retailers took note and everywhere from Reiss to Topshop to Primark has aviators in. Which has quite frankly turned me off them, with aviators so readily available everyone and their mother will be wearing them. Who wants to be a fashion sheep?!


L-R : Burberry, Topshop, Miss Selfridge, Oasis
It's such a shame, as they are terribly practical, I certainly could have done with a cosy sheepskin coat during the heavy snowfall last winter. But there are plenty, plenty of options for those who want an alternative to aviators. Here are my top picks.  I am loving Navajo jackets, parkas and duffle details at the moment. You certainly can't beat a classic belted trench. I have a gorgeous black cape from last year which I will be resurrecting but there are so many lovely ones out at the moment.  Will you be buying into the aviator trend or going for something different?


L-R: Zara, Miss Selfridge, ASOS, Clothing at Tesco, Zara
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