Wednesday, 18 August 2010

Alexander Wang Autumn/Winter 2010 video

So many fashion brands are embracing video technology, be it via a YouTube channel, live streaming or campaign videos. I really enjoy fashion via this relatively new medium it just adds an extra dimension that photographs just can't capture and really helps to convey the essence of the brand in a more tangible way. Alexander Wang recently unveiled his first ever campaign video, shot by Craig McDean and starring Abbey Lee Kershaw. I love the dark, deserted hotel location too and how it contrasts with the slick clothing. Oh and the soundtrack is by my new obsession favourite band The xx.

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