Monday, 17 May 2010

Bershka Spring 2010

I often think that Bershka, one of the youngest brands owned by Zara's parent company Inditex, is overlooked and not given the credit it's due. The brand is aimed at a slightly younger demographic than Zara, which is why I don't think it's given the attention it deserves, but I love their clothes. They are a lot more casual and not as 'fashion' as their big sister brand. Actually, they're more similar to the more casual brand under the Zara umbrella (I forget the actual name) than say Zara Women. A couple of years ago I bought some amazing high-waisted bleached hotpants from there which I wear to death!

Here are some images from the Spring/Summer 2010 lookbook. I think Bershka is more than ready to come out of it's big sister Zara's shadow. What do you think? Do you shop at Bershka? 

I love the print, I'm not normally a print girl but I'm definitely going to give it a whirl this Summer!

Denim, tick. Jumpsuit, tick. 

When (if) it really starts heating up, I turn into a bit of a lazy slob. White is my go-to colour and there's nothing easier than throwing on a dress. That's why I love this look.

I need a better look at those jeans, I hope they aren't jeggings! Really like the slash detail on the back of that tee. 

Along with white tees, I live in battered denim shorts in Summer.

Delicious fringing.

Perfect outfit for a day at the beach. Is it me or does it have a very 'Topshop' vibe? 

* Source Bershka
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